Havens Hospices is thrilled to announce that the charity has won a national award for its Brown Envelope campaign which fundraised for the new Fair Havens Hospice.
This month at the National Association of Hospice Fundraisers awards evening, the Marketing Team at Havens Hospices received the ‘Best Community Fundraising’ award.
The Brown Envelope direct marketing campaign was based around the first donation to the original Fair Havens Hospice which was £5 in a brown envelope with ‘For the hospice’ written on it. In 2015, the lady who made that donation was admitted to Fair Havens where she died aged 86. Thanks to her generosity over 30 years earlier, she was able to die peacefully in the hospice she had helped to create which has cared for over 25,000 patients. The campaign used this story to show what a donation of just £5 can achieve to encourage local people to make a similar gift.
Jane Hopkins, the hospice’s Event Fundraiser, accepted the award on behalf of Havens Hospices’ Marketing Team. Amy Dearing, Head of Marketing and Digital at Havens Hospices said, “It means so much to all of us at Havens Hospices to be nationally recognised for our Brown Envelope campaign which helped us to raise vital funds for the new Fair Havens. Through this campaign alone a total of £52,933 was donated towards the build of the new hospice.”
“A lot of hard work and time went into this appeal and thank you to all of our amazing supporters whose incredible fundraising efforts helped to make our new adult hospice for the community a reality.”
After 65 weeks, construction of Southend’s only adult hospice finished in February and opened to patients at the start of March.
There are many ways people can help the hospice continue ‘Making every day count’ for the patients and families in their care. Click here to find out more.